HP named official technology partner of NASCAR

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Daytona Beach, Fla.—Hewlett-Packard Co. announced a deal to become the official technology partner of NASCAR, extending its one-year relationship with the racing organization. Last year, HP partnered with NASCAR on the development of a Fan and Media Engagement Center, a technology center that provides data and real-time analysis of racing events to NASCAR fans and partners. Under the new arrangement, HP will continue to invest in FMEC and will also join NASCAR's Fuel for Business Council, an organization of more than 60 official NASCAR business partners. Financial terms of the deal were not disclosed.
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