HP, Palo Alto, Calif.

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Company: HP, Palo Alto, Calif. Agency: Goodby, Silverstein & Partners, San Francisco Market: Small businesses Quick chase: The trail of vividly colorful documents that seems to swirl its way from the tray of an HP OfficeJet Pro L7680 All-in-One printer stops readers. Although their eyes may be tempted to follow the trail off the top of the page, we believe the image helps center their attention. With a well-established visual point of entry, readers of this ad can take in the other critical elements, such as the copy block and the product shot. Hats off to the art director. Chasers' choice: Gloat
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