HP selects Publicis Groupe to handle EMEA marketing for PSG

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Paris—Hewlett-Packard Co. has selected Publicis Groupe to provide digital marketing and advertising for its Personal Systems Group across Europe, the Middle East and Africa. Publicis Modem will handle digital marketing for HP’s PSG division, and Publicis agency Saatchi & Saatchi, Geneva, will provide advertising. Billings were undisclosed.
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