Cincinnati-based HSR currently has two Chicago-based clients: Allianz Global Risks U.S. and CCH, a legal publishing unit of Wolters Kluwer. George Rafeedi, a former HSR employee who was most recently a marketing executive with Baxter Healthcare Corp., heads the new office as VP-managing director. The office expects to have six employees shortly.
HSR recently opened a Washington, D.C., office to pursue aerospace and homeland security marketers in the region.
The new Chicago office is also part of HSRâs long-term goal of expanding its footprint beyond the Ohio Valley. Segal has particularly coveted a Chicago office. âI could see this becoming our headquarters location,â he said, adding: âThe only reason weâre in Cincinnati is thatâs where our mothers gave birth to us.â