IAB adds Mobile Rising Stars ad formats

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New York—The Interactive Advertising Bureau announced the addition of five Mobile Rising Stars ad formats to the IAB Standard Ad Portfolio. Mobile Rising Stars are part of the IAB's broader Rising Stars initiative, which seeks to provide standard ad formats that allow advertisers to perform effective brand advertising on digital platforms. The new formats are intended to work across all major mobile platforms and allow mobile ad buys with the same scale and scope as traditional online display ad buys. The new Mobile Rising Stars ad formats are available at
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