Miami Beach, Fla.—Randall Rothenberg, president-CEO of the Interactive Advertising Bureau, Monday urged the group's members to take action to fend off industry threats at home and abroad.
Rothenberg opened the second day of the IAB Annual Leadership Meeting here by noting the digital industry's recent euphoria over its successful banding together quickly to kill a pair of Internet piracy bills in Congress. He cited as an example the comment by Bill Keller, former executive editor of The New York Times, that the industry was becoming “the new power in Washington.”
Rothenberg doesn't buy it.
“We are not the new power in Washington,” he said. “We are not the new power anywhere.”
The IAB spent two years, Rothenberg said, trying to energize its members to tackle the piracy challenge in a way that doesn't dramatically change the architecture of the Internet or undercut the First Amendment.
“It was like pulling teeth to get our members involved,” he said.
Rothenberg cited other threats to the industry, including a push in Europe to give consumers the right to remove any information online that they deem too personal.
“If you want the Internet to be changed, do nothing,” Rothenberg said.
“You must be engaged. What you don't know can hurt you and can kill your company.”