IAB creates Mobile Committee

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New York—The Interactive Advertising Bureau announced Monday it has created a committee to further the development of mobile as an advertising platform.

The interactive trade association's Mobile Committee is expected to focus on developing and endorsing measurement and creative guidelines, as well as best practices; promoting mobile ad effectiveness; helping to grow revenues; and advocating for the mobile advertising industry in general.

There are 27 member companies represented on the committee, including Air2Web, AOL, DoubleClick, Enpocket, and Third Screen Media.

—Carol Krol

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