IAB: Internet ad revenue hits $36.6 billion

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New York—Digital advertising revenue climbed to a record high of $36.6 billion last year, a 15% rise over 2011, according to a new report by the Interactive Advertising Bureau. According to the “IAB Internet Advertising Revenue Report,” conducted by PricewaterhouseCoopers, search continued to be the digital champ, with 2012 revenue of $16.9 billion, or 46% of total digital expenditures, up 14.5% from 2011. Display-related advertising revenue last year totaled $12.0 billion, or 33% of total digital expenditures, up almost 9% over 2011. Digital video, a component of display-related advertising, brought in $2.3 billion last year, an increase of 29% over 2011. For the second year in a row, mobile achieved triple-digit percentage growth. Last year, advertisers spent $3.4 billion on mobile ads, an increase of 111% over 2011. Mobile accounted for 9% of total internet ad revenue in 2012. “Mobile in particular soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you, from morning commute to nighttime video viewing and beyond,” said Randall Rothenberg, IAB president-CEO, in a statement. “The significant increase in digital video also underscores the importance of ... the vitality that sight, sound and motion play for both consumers and advertisers in the digital era,” Rothenberg said.
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