IAB issues call for public comment on broadband video ad measurement guidelines

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New York—The Interactive Advertising Bureau issued a call for public comment on its broadband video commercial measurement guidelines, developed in conjunction with the IAB broadband committee and measurement task force.

The guidelines specify at which point a broadband video commercial is counted for online ad measurement purposes.

Ad agencies, marketers, online publishers and technology vendors are encouraged to submit comments on the guidelines at

The comment period will last for 30 days.

Following a review of the feedback, the guidelines will become final and be released at the IAB Leadership Forum: Broadband and Beyond on May 15 in New York.

—Kate Maddox 

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