IAB releases delivery tool kit and billing methods best practices

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New York—The Interactive Advertising Bureau released the On-Time Delivery Toolkit for Interactive Media and Billing Methods Best Practices.

The tool kit contains best practices for creative delivery and a Web-based creative specs database. The toolkit, available at, is designed to help interactive marketers, agencies and Web publishers improve internal processes for creative development.

The billing methods best practices, available at, provide recommendations for agencies and publishers on working together to resolve discrepancies in billing methods.

—Kate Maddox

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