IAB releases Video Player-Ad Interface Definitions guidelines

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New York—The Interactive Advertising Bureau has released for public comment its Video Player-Ad Interface Definitions (VPAID) guidelines.

The guidelines seek to develop a common language for buying, selling, creating and delivering digital video advertising.

The VPAID guidelines will define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players.

The guidelines are available at —Kate Maddox

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