IAB to revise standards for online ad formats

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New York—The Interactive Advertising Bureau announced that it plans to revise standards for interactive ad formats.

This week, the IAB’s Re-Imagining Interactive Advertising Task Force met to develop a plan for the new guidelines. The task force includes representatives from online publishers, media agencies and, for the first time, creative officers from leading ad agencies.

Companies represented on the task force include BBDO Worldwide, Carat Interactive, CBS Interactive, Microsoft Advertising and Universal McCann.

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