IAB's best practices for lead generation


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* The advertiser should provide each publisher with a source code that is unique to the campaign and should be appended to each publisher's leads. * The advertiser should provide the publisher with clear information regarding the specific source(s) that are approved for the campaign. * A source code should only be appended to those leads that originate from the advertiser-approved sources for a given campaign (see “Brokering” section). * Ad networks should provide a unique source code to each affiliate and track placements at the affiliate level throughout the network, if requested by the advertiser. M
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