New York—The Interactive Advertising Bureau has filed a lawsuit against MediaPost Communications and its affiliate Fadner Media Enterprises, claiming unauthorized use of the Online Media Marketing and Advertising (OMMA) trademark, which is jointly owned by the IAB and MediaPost.
The two groups co-produced OMMA, an online marketing event that took place last year during Advertising Week in New York.
According to the lawsuit, which was filed Feb. 18 in the U.S. District Court for the Southern District of New York, the IAB claims that MediaPost has been engaged in actions inconsistent with the organizations’ joint ownership of the trademark, including using it in communications and public announcements.
The IAB and MediaPost dissolved their relationship, with the IAB going on to partner with VNU's Adweek to co-produce an event, the MIXX Conference, Expo and Awards Show, during this year's Advertising Week in 2005.
The IAB is seeking an injunction against MediaPost and Fadner Media Enterprises from continued use of the OMMA trademark.