IBM launches new ads

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Armonk, N.Y.--IBM Software Group launched new print and online advertising as an extension of its “Middleware Is Everywhere” campaign, developed by Ogilvy & Mather, New York.

The campaign is the first work since IBM announced a new marketing strategy that focuses on 12 vertical industry segments. The ads show the importance of middleware in solving customers’ business problems and focus on IBM’s role in integration, automation and solutions for mid-market businesses.

The ads are running in publications including The Wall Street Journal, BusinessWeek, Information Week and InfoWorld.

--Kate Maddox

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