IBM rolls out business partner marketing program

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Somers, N.Y.—IBM Corp. rolled out a new marketing and advertising program for business partners that participate in its PartnerWorld Industry Networks initiative.

IBM’s PartnerWorld program is a co-marketing program for independent software vendors, designed to help them market their products to a broader audience and tap into IBM’s global marketing resources.

Under the new program, IBM will offer participating business partners a 70% co-advertising discount that can be used with more than 100 industry publications. IBM will also provide campaign execution support at no cost through local ad agencies, including creative development and native language translation for ads in foreign markets.

Also, as part of the announcement, IBM launched the Complete Industry Campaign Incentive, a direct mail and telemarketing benefit for business partners to help them generate leads and identify prospects.

—Kate Maddox

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