ICOM survey finds agency growth No. 1 priority

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Miami—Sustaining growth is the No. 1 concern of independent agencies, according to an informal survey by ICOM, a global network of independent marketing communications agencies.

The survey was conducted among ICOM member agencies during the recent ICOM Annual International Management Conference in Miami.

Sustaining growth topped the list of concerns in all regions, while other issues varied by region.

In North America, recruitment was the No. 2 concern, followed by transfer of ownership. In Europe, agency positioning was No. 2, followed by cash flow.

In Latin America, cash flow was the second-highest concern, followed by profitability. And in Asia Pacific, loss of a major client was the No. 2 concern, followed by personnel retention.

The ICOM network is made up of more than 75 agencies in more than 55 countries.

—Kate Maddox

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