ICT Group starts physicians' direct marketing unit

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Langhorne, Pa.--In a bid to tap the lucrative physicians' demographic, ICT Group Inc. has launched a new unit, Direct Response Medical Detailing. The unit, which will serve pharmaceutical clients, will develop direct mail, e-mail and telemarketing programs aimed at doctors. While direct marketers have found physicians to be an elusive demographic, ICT Group claims that a pilot client, which it did not name, experienced a 210% return on investment and increased physician awareness and prescribing activity.
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