IDG Amplify extends social marketing services

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Framingham, Mass.—IDG Amplify has rolled out several new products and services designed to extend marketers' social media campaigns. These include Social Intelligence, which helps marketers monitor, analyze and optimize social Web activities; Social Advertising, which leverages online ad campaigns into social networks; and Social Content Services, designed to help marketers provide a regular stream of content on specific discussion topics. The new products and services can be purchased individually or as a package. IDG Amplify is part of IDG Communications.
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