IgnitionOne adds Facebook ad bidding tool

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New York—Ad management technology company IgnitionOne Inc. has added Facebook Exchange ad targeting to its Digital Marketing Suite to enable bidding on Facebook ads within the IgnitionOne platform. Access to real-time bidding by IgnitionOne users through the Facebook Exchange (which was launched officially in September) enhances marketers' ability to serve relevant Facebook ads indicated by purchase-intent data and social impressions that meet campaign criteria, according to IgnitionOne. The added capability can also target users based on custom interest segments generated during a user's visit to a marketer's website and includes frequency caps, geotargeting, user recency targeting and day-of-week targeting, the company said.
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