Inceptor acquires eLuminator

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Maynard, Mass.--Inceptor Inc., a provider of conversion marketing software, said it has acquired eLuminator technology from MediaDNA Inc., La Jolla, Calif. Under the terms of the deal, Inceptor will have exclusive ownership of the eLuminator brand and technology, which offers content optimization for search engines. Inceptor will incorporate the technology into its Excedia online marketing software.
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