Increase in interactive TV marketing forecast

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New York--Interactive TV marketing initiatives, such as sponsored enhanced programming and interactive commercials, will become more prevalent over the next 12 months, according to a study by BrightLine Partners, an interactive marketing consulting firm. The study found that the number of marketers incorporating interactivity into their TV advertising is growing substantially. Interactivity in TV advertising includes interactive banner ads on channel guides, sponsoring the program enhancements for a show’s entire season, and sponsoring Web sites with content synchronized to broadcast.
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