The direct marketing sector continues to grow, according to the Direct Marketing Association's Quarterly Business Review Index for the second quarter. The DMA reported a revenue index of 65 for the second quarter, which was the eighth consecutive quarter of positive results. A score of 50 in the QBR Index represents no change. The b-to-b segment posted a revenue index of 62, while its profitability index was 65. The b-to-b segment also anticipates growing revenues in the third quarter, according to the DMA.
Equifax adds BeNow to marketing unit
Equifax, a credit information provider, has acquired BeNow, a database marketing and analytics services provider. Terms of the deal were not disclosed. BeNow will become part of Equifax Marketing Services. The company will maintain its presence in Wakefield, Mass. CEO Brad Neuenhaus will join Equifax as senior VP, reporting to Owen Flynn, group executive-marketing services.
Pitney Bowes agrees to buy FirstLogic
Pitney Bowes has agreed to buy the remaining outstanding shares of Firstlogic for about $50.3 million, excluding cash and debt on the balance sheet. The transaction is expected to close in the third quarter. Pitney Bowes currently has 10% equity stake in the data quality company. Firstlogic is headquartered in La Crosse, Wis., and employs about 400 people. It will become a wholly owned subsidiary of Pitney Bowes. Pitney Bowes has traction in the data quality market already, with its 2004 acquisition of Group 1 Software.
Experian acquires credit software firm
Experian announced it has acquired Baker Hill, a credit and risk management software provider for the financial services and banking industries. Terms of the deal were not disclosed. Experian said acquiring Baker Hill strengthens its commitment to the small-business market and furthers its ability to provide clients with end-to-end data and information solutions. Baker Hill will operate as a business unit within Experian's Business Information Solutions division and will be known as Baker Hill, an Experian company. It will continue operations from its Carmel, Ind., office, and current management and employees will remain, Experian said.