U.S. Postal Service Governors announced last month that future postal prices will be adjusted using new regulations issued by the Postal Regulatory Commission on Oct. 29. Under those regulations, price increases will be capped at the rate of inflation. The governors had the option of filing one last rate case under the old regulations but ultimately voted to proceed with the new pricing regulations. Postmaster General John E. Potter said in a news release that the new regulations provide a predictable price schedule for business mailers.
Pitney Bowes to lay off 1,500 employees
Pitney Bowes plans to lay off 1,500 people, or about 4% of its global workforce. The move is part of a program the mail management company put in place to lower its costs and improve operational efficiencies. In addition, the company will record charges of $300 million to $400 million as part of its transition to fully digital equipment. Pitney has also decided to "explore strategic alternatives" for its U.S. Management Services business, including the possible sale of the unit.
M:Metrics introduces ad tracking service
M:Metrics, a mobile media measurement company, announced the debut of M:AdTracker, a competitive advertising tracking service for mobile ads. M:AdTracker employs M:Metrics' proprietary data-collection technologies and measurement capabilities to continuously monitor clickable display advertising from a broad set of mobile Web destinations. It classifies the data by industry, company and product or service to reveal advertisers in and across market segments.
DMA: Web analytics most effective
Web analytics was rated most effective for campaign evaluation, according to the Direct Marketing Association's "Web Analytics Report" published last month. Respondents rated the effectiveness of Web analytics for a range of marketing goals on a scale of 1 to 7. Campaign evaluation scored a 5.8, followed by Web site optimization at 5.7. "Increasing sales" and "increasing lead generation" both scored 5.2. The DMA conducted the online survey of 131 marketers and suppliers in September. About half of the respondents work at b-to-b companies.