InfoUSA agrees to buy market research company

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Omaha, Neb.—Database marketer infoUSA announced it has agreed to acquire Guideline, formerly FIND/SVP, a custom business and market research company, for about $41.6 million, including the assumption of debt.

The deal is expected to close in the third quarter. Guideline will remain headquartered in New York.

“The acquisition of Guideline, along with last year’s acquisition of Opinion Research Corporation, is a significant step towards consolidating the fragmented market research industry,” said Vin Gupta, chairman-CEO of infoUSA, in a statement. “Guideline and Opinion Research have many synergies, and the two greatly increase our market research presence.”

—Carol Krol

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