InfoUSA’s to return as Super Bowl advertiser

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Omaha, Neb.—, infoUSA’s sales leads and mailing lists division, will debut three animated TV spots during Super Bowl XLII on Feb. 3.

Vin Gupta, president-CEO of infoUSA, came up with the concept for the ads and wrote the copy. InfoUSA is devoting 25% of its annual ad budget to the Super Bowl spots, which will air during the pregame show and in the first and third quarters.

Geoff Callan and Daniel Grace of Creative Mint, a San Francisco-based ad agency, handled animation production for the spots. made its Super Bowl debut during last year’s telecast.

—Carol Krol

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