Innovation in challenging times

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The clouds will scatter, the seas will rise, our ships will sail again and innovation will give us the velocity we need to win the race. As an industry, and as individual companies and brands, many of us are pushing hard to make changes in our structures, our offerings, our revenue streams and our future. There is no question whether to innovate or not. Clearly, publishing the same old way is fraught with danger. Yet, let's also not forget that the economy will brighten, and marketers will spend again. Where, and how, is the question. And those of us who have innovated will lead. That's why our list of the sixth annual Top Innovators in Business Publishing is a must read. Whether you look at CEOs Bob Carrigan of IDG and Jeff Killeen of GlobalSpec, publishing group leaders such as TechWeb's Tony Uphoff and BusinessWeek's Keith Fox, online leaders like Gordon McLeod of the Wall Street Journal Digital Network or any of the 12 people honored in this issue, you see the future of our business. Not to take away from any of our past Innovators—many of whom are still running b-to-b media companies and are worth a revisit—but this year's group is unusual in that they really stand out in a time of the deepest recession any of us has known. I urge you to join us on June 16 at the Hilton New York to celebrate these industry leaders at our annual Innovators luncheon. Hearing from them in this time of need will be especially insightful and motivating. I hope to see you there. Bob Felsenthal can be reached at [email protected]
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