Intel breaks b-to-b ad campaign

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Santa Clara, Calif.—Intel Corp. this week breaks a new b-to-b campaign as part of its “Multiply” branding campaign that debuted last year. The b-to-b campaign, developed by McCann Worldgroup, New York, promotes the multitasking capabilities of Intel products, including the Intel Core 2 Duo processor, the Quad-Core Intel Xeon 5300 processor for servers and Centrino mobile technology. The campaign includes print and online. “This campaign indicates the first time that we have a larger proportion of online versus print,” said Nancy Bhagat, VP-integrated marketing at Intel. The budget was undisclosed. The campaign is launching this week in the U.S., Brazil, U.K., France, Germany, Russia, China and India.
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