The report focuses on how North American corporations treat their customers online. Other top 10 companies include Con-Way Transportation Services, E-Loan, Estee Lauder Cos., Expedia, IBM Corp., Marriott International, Medco Health Solutions, Orbitz and Verizon Wireless.
The report was based on an analysis of 464 corporate Web sites during the first six months of 2005, and looks at best practices for handling customers online, such as usage of supplied personal data, transparency of policies and “opt-in” vs. “opt-out” policies.
Only 23% of companies had policies that were considered “good” for allowing users to destroy their own information stored on corporate databases. Only 42% scored “good” for their policies on sharing of collected personal data. Also, 72% of companies scored “poor” for their policies on re-using personal data for marketing purposes.