Interactive marketing to approach 1/3 of all ad spend by 2016 (and how we know)

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Forrester Research last week released a report finding that U.S. interactive marketing spending will grow from $34.5 billion this year to $76.6 billion in 2016. On the Empowered blog, Josh Bernoff delves more deeply into the Forrester report, offering up his own observations of the findings.
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