Interbike OutDoor Demo and Interbike Expo

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Owner/Producer: Nielsen Business Media
What: Bicycle industry business-to-business event
Where: Sands Expo and Convention Center, Las Vegas
Date 2007: Sept. 24-28, 2007
Date 2008: Sept. 22-26, 2008
Floor space this year: 378,000 sq. ft.
Floor space last year: 305,000 sq. ft.
No. of attendees this year: 23,000
No. of attendees last year: 22,000
No. of exhibitors this year: 750
No. of exhibitors last year: 735

Producer comment: "From the measurable metrics side, it was pretty close to our largest show," said Rich Kelly, marketing manager for Interbike, a division of Nielsen Business Media. "The nonexhibiting attendees alone totaled more than 11,000, which was the highest number we've ever had. …There was also a great buzz on the show floor this year."

Exhibitor comment: "It's the ultimate gathering for North American retailers in the bike industry," said An Le, global marketing director for Giant Bicycles. "The one thing about the show is it is very consistent in terms of attendance. It's always been consistent in its ability to attract 10,000-plus retailers. … For us, the show is about building relationships and connecting with retailers on a one-on one level."

Breakdown: Besides being the premier event for cycling retailers, the Interbike show also managed to rally attendees beyond the walls of the convention center with outdoor competitive cycling events to experience the sport. Those included the Interbike OutDoor Demo, the Excel Sports CrossVegas cyclo-cross race and the WCSN USA Crits Finals.

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