Interep bans CPA deals for its Winstar and Cybereps ad networks

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New York--Effective Oct. 6, Interep Interactive Inc. will no longer accept cost-per-action ad deals for its Winstar Interactive Media and Cybereps ad networks unless there is a guaranteed cash payment to the ad networks and sites represented. Calling the pricing model "outright thievery," Interep COO and Winstar Interactive President John Durham said CPA deals hurt online publishers because they are too risky. In cost-per-action deals, advertisers pay only for an action performed, such as clicking, buying or downloading information. Interep said cost-per-impression deals are the ad model of choice for the industry, comprising half of all Internet ad deals, according to the Interactive Advertising Bureau's "Internet Ad Revenue Report" released last month.
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