International Restaurant and Food Service Show of New York

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Owner/producer: New York State Restaurant Association/Reed Exhibitions
What: Trade-only show for the New York restaurant and food service industry that features everything from pizzas and coffees to equipment and business tools.
Where: Jacob K. Javits Convention Center
Date 2007: March 4–6
Date 2008: March 9–11
2007 floor space: 102,355 sq. ft.
2006 floor space: 91,862 sq. ft.
No. of attendees in 2007: 18,000
No. of attendees in 2006: 18,000
No. of exhibitors in 2007: 720
No. of exhibitors in 2006: 670
Producer comment: "They can see more potential customers than their entire sales force can see in a year," said Ron Mathews, event director.
Exhibitor comment: "Because we're an independent importer, it makes all the difference to us," said Takuma Ogihara, a sales representative who showcased sakes for Jizaki Inc. in the show's inaugural Japanese Demonstration Theater. "This kind of exposure lets us, as an importer, get our name out there."
The show floor sold out for the first time in five years and brought together 150 to 200 new products in a demonstration area. The Japanese External Trade Organization also organized a pavilion dedicated to Japanese products, the first stop in its educational initiative. "New York is an international hub, and that was one of the best places to start," said Jessica Parton, a JETRO representative who coordinated participation in the pavilion.
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