Internet ad revenue reaches $1.74 billion in Q3

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New York--Internet advertising revenue reached an estimated $1.74 billion in the third quarter, up 20% over revenue of $1.5 billion in the third quarter of 2002, according to the Internet Ad Revenue Report, conducted by PricewaterhouseCoopers for the Interactive Advertising Bureau.

The third-quarter figure is the highest quarterly revenue amount reported since the third quarter of 2001 ($1.77 billion).

The total was estimated by surveying and aggregating 2003 third-quarter data from the top 15 online ad sellers. The results were then extrapolated to calculate the total estimated industry revenue figure. Actual third-quarter results will be reported in early 2004.

--Kate Maddox

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