Internet Measurement Initiative joins forces with ARF

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New York--The Internet Measurement Initiative, an association of Web publishers, ad agencies and measurement companies founded in 2000, said it has partnered with the Advertising Research Foundation to work together to resolve issues surrounding online audience measurement. The group will become the ARF Digital Media Measurement Council, and will work with other associations, including the Wireless Advertising Association and the American Association of Advertising Agencies, on common issues.
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