Interpublic’s Reprise Media to manage Microsoft’s search marketing

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New York—Reprise Media, a search engine marketing agency, announced it has been tapped to manage Microsoft Corp.’s search marketing campaigns across several business units.

Reprise was recently acquired by Interpublic Group of Cos., whose McCann WorldGroup unit is Microsoft’s global agency of record. Reprise will be responsible for developing and executing search campaigns for several Microsoft business units, including Office, Vista and Zune.

“In Reprise Media, we are confident that we have found a partner that really understands Microsoft, can enable the integration of search into the broader media mix and will provide strategic guidance on the search channel at an enterprise level,” said David Grubb, global media director of Microsoft, in a statement.

—Carol Krol

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