'Investor's Business Daily' names national ad director

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Los Angeles--Investor’s Business Daily announced the appointment of Terri Chiodo, a 16-year company sales veteran, to the position of VP-national advertising director for the newspaper. She previously held the title of VP-Western region ad director. IBD has launched a new advertising campaign in AdAge, AdWeek, MediaWeek, BrandWeek and Technology Marketing that Chiodo said guarantees advertisers results. “Investor’s Business Daily will guarantee a 30% lower cost-per-lead or cost-per-sale if you run the same size ad and schedule in IBD and The Wall Street Journal or The New York Times. Whatever your criteria, IBD will guarantee that we will outperform the competition,” Chiodo said in a statement.
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