IProspect says majority of companies tie search metrics to evaluation of search marketing employees

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Watertown, Mass.—A large majority of companies (81%) tie search engine marketing metrics to the evaluation of their search marketing employees, according to a report sponsored by iProspect, a search marketing company. Jupiter Research, which conducted the study, said the study revealed that more organizations use Web site traffic and search engine rankings to measure search marketer performance than business results such as sales and ROI.

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