Ipsos acquires two North American companies

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Paris—Global research company Ipsos announced it has acquired two North American companies, Shifrin Research and Descarie & Complices.

New York-based Shifrin Research, a market research company, will operate as Ipsos Shifrin, providing strategic market research and consulting services.

Descarie & Complices, an advertising and market research company based in Montreal, will operate as Ipsos Descarie, providing market research to advertising agencies.

—Kate Maddox

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