Ipsos Group opens U.S. office

Published on .

New York--The Ipsos Group, a Paris-based market research company, announced the creation of Ipsos-Insight. The company, based in New York, merges the former operations of Ipsos-NPD, founded in 1953, and Ipsos-Reid, founded in 1979, into one organization. The new company will provide market, advertising, customer brand loyalty and public relations research.
Most Popular
In this article: