ISIPP launches e-mail accreditation program

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San Francisco—The Institute for Spam and Internet Public Policy announced this week that it has launched the E-mail Senders Accreditation program. The privately held organization said the new program is geared toward e-mail marketers thato send campaigns or other bulk mailings through an e-mail service provider. The program provides accredited senders’ information to ISPs, spam filters and other e-mail receivers.

“What we have found is that many e-mail senders who are already using one of our accredited e-mail service providers for their direct mail campaigns also want to be able to have their transactional e-mail and regular day-to-day e-mail communications accredited, as even these messages are not always making it into the in-box,” said Anne Mitchell, president-CEO of ISIPP, in a statement. “These are the messages that are the most likely to be mission-critical, such as messages containing confirmations, instructions or requests which are on a deadline.”

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