Ask Jeeves seeks butler work with business

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Web consumer site Ask Jeeves, Emeryville, Calif., will recruit business users with a direct mail campaign launching on May 9. The site, which allows people to get responses to questions posited in plain English, will send nearly 100,000 direct mail pieces to owners of small and medium-sized businesses, and 500,000 pieces to employees at Fortune 2000 companies. The goal of the campaign is to show off Ask Jeeves' ability to handle effective customer service. The company is increasingly promoting its ability to provide a branded help desk on the Internet on an outsource basis. The site's comparison shopping, search engine and live chat areas are all being showcased. Ask Jeeves spends about $40 million on advertising annually.
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