Job market tightens for direct marketers

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Owatonna, Minn.—Reflecting the economy at large, direct marketers expect more hiring freezes and increased layoffs this quarter, according to a quarterly employment survey conducted by Bernhart Associates Executive Search.

“All of our hiring indicators are turning more negative,” said Jerry Bernhart, president of Bernhart Associates, in a statement.

Fifty-eight percent of direct marketer respondents said they plan to add staff during the first quarter, down 2% from last year’s fourth-quarter survey. Direct marketers also plan more layoffs, with 12% indicating they plan to reduce payroll, up from 9% last quarter.

In addition, the percentage of companies imposing a hiring freeze for the first quarter increased four percentage points to 13%.

A total of 79 companies responded to the online survey the week of Jan. 7.

—Carol Krol

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