John Kennedy, VP-corporate marketing, IBM Corp.

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What: VP-corporate marketing Where: IBM Corp., Armonk, N.Y. Why: Kennedy, who has been in his current position for four years, leads all IBM global branding and marketing programs. He oversees IBM's “Smarter Planet” business platform, a global initiative designed to show how IBM is developing products and services to help the world economically, socially and technically. Over the past year, he has led IBM's marketing efforts in newer areas, such as Smarter Analytics, Smarter Commerce and SmartCloud.
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