Johnson & Johnson rolls out campaign for Ortho Clinical Diagnostics

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New York—Johnson & Johnson this week introduced an ad campaign for its Ortho Clinical Diagnostics unit. The campaign, called “Bloodlines,” is aimed at blood bank and hospital workers, and is designed to raise awareness of the business division's transfusion products. The campaign was developed by Doremus New York and will debut with online and out-of-home ads at the Advancing Transfusion and Cellular Therapies Worldwide annual conference in San Diego that opens tomorrow. The campaign budget was undisclosed.
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