Jonathan Becher, CMO, SAP

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What: CMO Where: SAP, Palo Alto, Calif. Why: Becher was named CMO at software company SAP last August after serving as exec VP-marketing since 2007. He is responsible for SAP's global marketing operations and, this year, led the debut of a new ad campaign, “Run Like Never Before,” to show how leading businesses run on SAP software.
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