Jonathan Becher, CMO, SAP

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What: CMO Where: SAP, Palo Alto, Calif. Why: Becher was named CMO at SAP in 2011, after serving as exec VP-marketing since 2007. He is responsible for the software company's global marketing and communications operations. This year, he continued SAP's “Run Like Never Before” campaign, which shows how leading businesses run better on SAP software.
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