Joseph Loggia, Advanstar Communications

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What: CEO
What: Advanstar Communications, New York
Why: Anticipating a tough economy this year, Loggia has reinforced Advanstar's traditional focus on live events and continued to grow digital media, two areas Where: ROI is more measurable and revenue more recession-resistant. Backed by private-equity firm Veronis Suhler Stevenson, Advanstar has also been active on the acquisitions front, buying CBI Research in February.
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