Journalism Online offers more details on business model

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New York—The founders of Journalism Online, Steven Brill and L. Gordon Crovitz, held a press briefing on Wednesday to offer more details on how the fledgling company planned to help newspapers and magazines generate more revenue from paid content.

Citing recent research from Penn, Schoen & Berland Associates, Brill and Crovitz said that 92% of respondents said they would pay at least $60 per year for online news content. The survey also showed that 8% would pay up to $600 annually for online news.

Journalism Online plans to facilitate charging for content by providing a common e-commerce platform, helping market online subscriptions, providing data on what marketing approaches work and offering added leverage in negotiating with content aggregators and search engines.

The presentation emphasized that news providers needed dual revenue streams—subscription fees and advertising revenue—to continue to provide strong journalism.

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