Jupiter: 40% of Web users revisit faster loading news sites

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New York--U.S. Internet users are more likely to revisit news and information sites with faster loading pages then those with rich media content, according to a report from Jupiter Media Metrix Inc. The report found that 40% of online surfers will visit a site if pages load faster, while only 20% would visit a site based on a richer media experience. Based on its research, Jupiter advises companies to invest in technology that will deliver speed rather than flashy, glamorous features.
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